Tips On Starting Your Own Home-Based Business

Image source:

Putting up a home-based business is one of the best decisions you can make. In fact, according to the Small Business Administration, 52 percent of all businesses in the U.S. are home-based. There are many advantages in starting one, from more tax benefits to lesser commute time and flexible work hours. Here then are some tips for those keen on beginning this entrepreneurship.

First is to use free or low-cost services that will lessen your monthly overhead. Even though working at home already saves office-space rent, using, say, Google Voice for your business line instead of getting a new landline helps a lot in cutting down on bills. Another option is using cloud-based software like FreshBooks for accounting or Wave Accounting for invoices.

You should also join professional groups of like-minded people who can give you advice and tips for your home-based business. You don’t have to limit your social interaction when doing work at home; these groups help gain you connections and spread the word about your product or service.

Image source:

Another sound advice is to outsource jobs to further free up your time. Though most home businesses begin as a one-person work, you’d need to hire a helping hand as your business grows. Consider looking online at sites like PeoplePerHour or oDesk for affordable freelancers and independent contractors. Of course, during the lean months, you can save money and just do the work yourself.

Finally, you’d have to shell out some money for marketing. It’s understandable that you’re trying to be thrifty, especially at the beginning. But don’t skimp on marketing as a quality campaign can lead to huge returns.

Dougherty Marketing helps people unlock opportunities for success with mentorship and training services for improving entrepreneurial and leadership skills. For more business tips and insights, visit this blog.


Are you a born leader? Here are some signs

A natural born leader has the ability to take control of situations and influence others with his or her extraordinary behavior and outstanding personality. Here are some qualities and signs that one is cut out for leadership.

Image source:

Leaders move their body
Born leaders commit to a good level of fitness, whether it is a regular game of tennis, a brief but intense workout, or simply brisk walking in the morning, according to Forbes. Endorphins released from exercise, for one, boosts productivity and confidence levels.

They are open to change
Leaders anticipate and accept the fact that a lot can change in a short period of time. They stay informed and find new ways of doing things. Innovation is their game; flexibility is part of who they are.

They empathize and give credit where it is due
They relate with what others are going through, and connect with them to find solutions to problems. They also say Thank you or offer commendation where it is deserved. They genuinely appreciate efforts.

They are optimistic
They know that worry won’t change the future, so leaders choose to see success in challenges and view failure as a learning process to get better each time.

They respect everyone
Born leaders treat everyone equally and with respect. They do this regardless of the situation or somebody’s personality.

Image source:

Dougherty Marketing offers mentorship and training services to people who aim to improve their entrepreneurial and leadership skills. The company’s services aid clients in developing and growing successful businesses. Read more about the company on this page.

The missing link: Social media practices for small businesses

A person’s social media interactions and presence, in most cases, can rival that of their actual connections in meatspace. Online social networking has become a no-brainer in the 21st century that everyone is expected to have an account or two on any of the leading platforms. Nowadays, the line of communication between two people is controlled by social media. It might be crippling not to have one, even as an ordinary user.

Image source:

Any small business can benefit a lot from this eventuality if the owner knows how to manage and deal with social networking. One should have asked themselves by now why the business doesn’t have an online presence. Almost all entrepreneurial experts have advocated the use of different platforms to boost sales, manage customer interaction and support, test products, and perform other processes that were originally done through many different channels. Small business owners must recognize its potential as a great marketing tool.

Before one raises queries about what sites to sign up for or how many, there are more basic considerations to mull over. The platform one would need for the business would depend on the overall plan or strategy, what kind of product will be sold, or who the target customers are. The owner is expected to define the needs of the business and maximize the different capabilities and idiosyncratic characteristics of each social networking site to achieve the goals.

So, that means one should familiarize himself with the functions, limitations, and demographic profile of each site. It is not enough to have accounts on Facebook, Twitter, Pinterest, and Instagram. One must know what’s good and efficient for photo uploads, for example, or which customers go where and for what products.

Image source:

Dougherty Marketing has helped hundreds of households and entrepreneurs in reaching financial stability and security. For similar updates on the company’s success story, visit its official website.

Influence: A Measure Of Leadership

It has been said for many times already, “Leadership is influence.” It goes against the concept of leadership as a “command and control” position wherein members are coerced into complying with what management is telling them. An influential leader would rather win the support of his people and inspire collaborative action. And in the current work environment, being this kind of a leader has proven to produce better and stronger results.


Take these two types of leaders, for example.

One is a leader who involves his team in the problem-solving and decision-making processes. Members are given responsibilities and tasks that contribute to the team’s principal goals and objectives. What the leader does is have these members report to him and make sure they meet deadlines.

The second is a leader who has an entirely different approach. Instead of getting inputs from his followers, he makes the decisions himself. These followers merely obey the orders and do not carry a heavier role.


While the second approach works for the most part, it is not sustainable in today’s business environment, because employees are treated as akin to a slave or servant. There should be a conscious effort for leaders to engage their employees, and the only way to accomplish that is to become a person of influence, and not just a person of authority.

For Brian Dougherty and his wife, Jenny, those who want to succeed in business should make efforts to improve not just their entrepreneurial skills, but also their leadership competencies. The couple offers mentorship and training through their company, Dougherty Marketing. Learn more about it by visiting this website.

Organizational Culture: Creating a Positive Workplace Atmosphere

Every week, full-time employees spend around 40 hours at their workplace; some of them spend more time in the office than at home. Creating a positive atmosphere is necessary because it impacts the workers’ professional lives, as well as their personal lives. One way to establish such an environment is the implementation of organizational culture.

Image Source:

Culture in the workplace involves the beliefs, ideologies, values, and principles shared collectively by everyone in the organization. For some, organizational culture has become a mere buzzword because while it is frequently mentioned, there are people who do not fully understand the concept.

Its significance, however, cannot be understated as it shapes the way individuals behave with others inside and outside the organization. It sets and maintains the values that members manifest, influencing how they interact with those around them.

This is important because it is normal for organizations to employ workers from different demographics, which means that these people hold different attitudes, mentalities, sensibilities, and tendency.

A strong organizational culture will help these employees adjust well and accept their roles and functions willingly. It can bring out the best in them, and cause them to go the extra mile.

Organizational leaders should then make sure to prioritize the creation and implementation of a strong culture. It is their responsibility to shape the organizational culture and empower everyone to abide by that culture.

Image Source:

Dougherty Marketing provides training services and mentorship programs that aim to help leaders and entrepreneurs create opportunities for success. Visit its official website to understand the company better.

The Surprising Traits You Should Have To Be a Successful Entrepreneur

A common question young entrepreneurs ask marketing strategists is, “how do I become better?” Leadership mentors often have their personal opinions about the topic. Truthfully, there are many ways to improve one’s self. However, an oft-forgotten topic is the characteristics that make a successful entrepreneur. Listed below are a few surprising ones that are needed to attain a great business career.

Image Source:

Is comfortable admitting that they do not know things: It is a misconception that the best entrepreneurs know everything. Leadership trainers constantly remind their clients that it is not only okay to admit they don’t know everything, but also incredibly helpful. The most successful entrepreneurs can identify their weaknesses and then take the steps to correct them. Openly admitting knowledge gaps also opens the entrepreneur to other opportunities.

Willingness to be cautious: Again, entrepreneurs do not have to be typical go-getters. It is okay to be a little cautious and to plan ahead. Note that there is a fine but distinct line that separates caution and fear. The successful entrepreneur can tell the difference between the two and find the correct balance.

Focusing on relationships: Not everything is about sales — and the best entrepreneurs place a lot of their stock on building personal relationships. Business owners understand that these relationships will not only provide information and support but can, eventually, lead to sales. Remember that a repeat client base is essential to a growing business.

The ability to say no: Perhaps because of popular media, but it is not true that entrepreneurs say yes to every opportunity. Sometimes the best decisions are those that require a little forethought. It can be a little intimidating to say no to an opportunity, but entrepreneurs need to understand that not every risk is a prize — sometimes risks are really risks.

Image Source:

The most recommended advice, however, is to seek the knowledge and expertise of a trusted mentor.

Since 2001, Dougherty Marketing in North Carolina has been helping clients become their best through their training services. To learn more about them, follow this blog.

Hitting The Bull’s Eye: Effective Goal Setting For Small Businesses

Fulfilled goals are a sign of success. In managing a small business, goal setting is a way to track progress and direction. Unfortunately, many businesses have been so used to setting goals that are unattainable and could lead to discouragement. To put an entrepreneur and their team’s perspective on the right track, here are some tips for effective goal setting:

Image source:

Determine long-term and short-term goals.

Setting a timeline for goals is important. In order to keep the team on their toes, the key is to decide which of the goals are for the long haul and which ones should be achieved in the next weeks or months. Differentiating will help the team focus on the task at hand while planning in advance for the not-so-urgent ones.

Set SMART goals.

The acronym SMART stands for specific, measurable, attainable, relevant, and time-based. Having this guide in mind will help in sorting which goals are really worth pursuing. It might take more time to list the goals, but the team will have a better idea on how they’ll work to achieve it.

Have accountability meetings dedicated to setting new goals and tracking the team’s progress.

Transparency is important in accomplishing goals. Instead of having a quarterly or a yearly goal setting meeting, why not make the gatherings more frequent? It doesn’t have to be long. The purpose is to track the business’ progress with the rest of the team. When some goals no longer fit the bigger scheme of things, the group can deliberate on whether or not to keep at it. When the team hits a target, this is also a good place to announce and celebrate it.

Image source:

Keeping track of progress is important to gauge the growth of a business. When teams know their aim, they’ll have better chances of hitting it.

Brian and Jenn Dougherty are the founders of Dougherty Marketing. To know more about its services, visit the company’s official website.